The Provision Blog
Ad budgets, funnels, SEO, and creative strategy from the team running the campaigns. What's working right now, written down as we learn it.
Latest Article
The pre-trip inspection offer, the Google and Meta campaign structure, and the exact point in each travel window where the campaign stops paying for itself.
Read The Article →All Articles
The pre-trip inspection offer, ad angles, and Google and Meta campaign structure that book road trip appointments in 24 to 48 hours, and when the window closes.
Read Article →
A copy-and-paste 12-month calendar: the exact offer, launch lead time, and ad channel for every month, built around real demand curves instead of a generic holiday list.
Read Article →
A real cost comparison of Yelp ads against Google and Meta, and the exact situations where Yelp actually earns a spot in a shop's budget.
Read Article →
YouTube builds trust and stretches retargeting further, but it rarely books next week's appointment. Where it earns a spot in the budget, and why Search and Meta still come first.
Read Article →
Boosting a Facebook post feels like marketing but rarely books a repair order. Here's what a real Meta ads campaign actually looks like, and what it changes.
Read Article →
Most shops that own calibration equipment still refer the work out. The page, the campaign, and the referral system that keep it in-house instead.
Read Article →
Call-only ads stop serving for good by February 2027. The Search plus Call Assets campaign that replaces them, live and producing calls within 24 to 48 hours.
Read Article →
The car count math behind a quick lube shop's P&L, and the Google and Meta ads system that fills lanes within 24 to 48 hours, no coupon mailers required.
Read Article →
The paid-ads system that captures a driver the moment a transmission starts slipping and books them within 24 to 48 hours, before AAMCO or the dealer gets the call.
Read Article →
The real cost math behind a loaner or shuttle program, why it raises the size of every ticket it touches, and how to actually market it instead of hiding it.
Read Article →
The real hour-by-hour and week-by-week timeline for Google and Meta ads to start producing booked appointments, and why the wait for SEO is a completely different math problem.
Read Article →
The four seasonal windows that actually move tires, how to win the price-shopping moment without discounting, and why paid ads still beat the banner out front.
Read Article →
The three-phase campaign, pre-storm prep, always-on storm response, and post-storm damage offers, built around Arizona's predictable June 15 to September 30 monsoon window.
Read Article →
The offer, the parent-targeted ad angles, the budget math, and the 4-week launch plan that fills the bays before the first bell rings.
Read Article →
What a dormant customer list is actually worth, how to segment it, and the 30/60/90-day sequence that wins it back without a single discount code.
Read Article →
A 6-week countdown that fills a new shop's first week with booked appointments before the ribbon is cut, built on paid ads, not banners.
Read Article →
The 7 local partnerships that send auto repair shops paying customers, how to structure the referral deal, and how to track which partner actually produces car count.
Read Article →
The shot list any service advisor can follow, the rules that make a before and after photo convert, and why one real repair photo beats any stock image in an ad.
Read Article →
The ad messaging, creative, and offer structure that sells speed and trust at full price, and how to beat the shop with the $19.99 sign without touching your own.
Read Article →
Six places a qualified conversation quietly dies before it becomes a booked appointment, and the fixes that don't require new software or a bigger team.
Read Article →
Brand isn't a logo, it's the system that makes every other channel cheaper. The five-part framework for positioning, identity, proof, presence, and paid media working together.
Read Article →
What actually changes when an auto repair shop opens a second location: the systems that get rebuilt, the budget split, brand consistency, and knowing which location earned the lead.
Read Article →
Five video marketing myths keeping shops off camera, the five formats worth filming, and where each clip actually belongs in the funnel.
Read Article →
Independent shops lose to chains by racing the coupon, not the ad budget. The five structural advantages a corporate chain cannot replicate, and how to actually market them.
Read Article →
Stop reacting to slow months. How to build a 12-month seasonal marketing calendar from your own shop's data, not a generic holiday list.
Read Article →
Most owners don't quit DIY marketing too early, they quit months too late. An honest decision framework and the signals that actually matter.
Read Article →
Clever headlines lose to clear ones. The hook, offer, and proof structure behind ads that actually get clicked and booked.
Read Article →
Traffic doesn't pay the bills, bookings do. The specific page elements, trust signals, and technical fixes that turn visitors into booked leads.
Read Article →
Generic marketing advice assumes you already have reviews and a following. The exact 90-day sequence for a shop with zero reviews and zero brand awareness.
Read Article →
Why texting beats email for time-sensitive reminders, the five campaigns worth running, and the TCPA compliance rules that keep a shop covered.
Read Article →
Which platforms actually earn a shop's time, what to post, and the four gaps that keep engagement from ever turning into a booked appointment.
Read Article →
Most local businesses run ads and hope. Here is the four-stage funnel built the right way, and exactly how to diagnose where yours is leaking booked appointments.
Read Article →
Word of mouth is the cheapest lead source most shops already have. Seven referral plays, the reward structure that works, and the exact scripts to make the ask.
Read Article →
Automation isn't a big-company tool and it won't make you sound robotic. The myths holding local businesses back, and the three workflows worth building first.
Read Article →
SEO and PPC solve different problems. Here is which to fund first at your stage, where each wins outright, and how the two compound when you run both.
Read Article →
A new customer costs three to five times more than keeping one you already have. The checkout, follow-up, and loyalty systems that turn repairs into repeat revenue.
Read Article →
Most auto repair shops never email the customers they already have. The playbook for list building, segmentation, and four automated plays that fill bays.
Read Article →
Most local businesses lose booked jobs to slow follow-up, not weak marketing. Here is the speed-to-lead system that gets a real human on the phone fast.
Read Article →
Why most local service businesses quit content marketing right before it compounds, and the exact system that turns blog content into steady organic leads.
Read Article →
The vetting process we'd want a client running on us: the questions that separate agencies fast, the red flags that should end the call, and the contract terms that protect you.
Read Article →
Great work doesn't write itself into a review. Here's the exact ask, response, and recovery system that turns satisfied customers into your strongest map pack signal.
Read Article →
DRP referrals alone will not fill your bay. Here are the six collision shop marketing plays we run for a real Gilbert, Arizona shop, in the order that works.
Read Article →
The four numbers that actually prove your marketing is working, the vanity metrics that mislead you, and the tracking stack that makes the answer obvious.
Read Article →
The honest SEO timeline, month by month: when rankings actually move, when leads show up, and the compounding math nobody explains.
Read Article →
Sending ad traffic to your homepage is quietly killing your conversion rate. Here is exactly when a landing page wins, when a website page is fine, and why.
Read Article →
We rank every lead generation channel for local businesses by real speed to revenue, from Google Business Profile and paid ads to SEO, content, and referrals.
Read Article →
We run Local Services Ads for a real collision shop. Here's the honest answer on cost, lead quality, and when LSAs beat a standard Google Ads campaign.
Read Article →
Not every slow month means fire your agency. Here's how to tell a normal rough patch from a real pattern, and how to make the switch without losing momentum.
Read Article →
Stop guessing. Diagnose in this order: offer, tracking, creative, then budget. Here's exactly how we find the real leak in an underperforming account.
Read Article →
Google catches people already searching. Meta creates the demand before they search. Here's exactly when to run each, and when to run both.
Read Article →
Most auto repair shop marketing plans die in week two. Here's the exact 90-day framework we build for shop clients, phase by phase, with real budgets.
Read Article →
Most auto repair shop websites lose the call before a visitor ever reads a word. Here's the conversion-first teardown: what to fix, and in what order.
Read Article →
The map pack decides more repair shop revenue than any ad you'll run. Here's the exact Google Business Profile setup we use for real Arizona shops.
Read Article →
Oil changes barely break even on their own. Here's the acquisition and follow-up system that turns a $70 ticket into a customer worth thousands over time.
Read Article →
The local SEO system we run for real Arizona shops. Google Business Profile, service pages, content, and reviews, in the order that actually moves rank.
Read Article →
Every channel ranked by ROI. What fills bays, what burns money, and the exact 90-day order we'd build a shop's marketing in 2026.
Read Article →
Nine plays that put cars in bays without coupons: reactivation, map pack, paid search, fleet accounts, and the follow-up fixes that multiply all of them.
Read Article →
Every channel that fills bays in 2026, ranked by ROI. Real costs, honest tradeoffs, and the 90-day plan we run for repair shop clients.
Read Article →
Campaign structure, offers that fill bays, creative that stops the scroll, radius targeting, and the honest cost numbers nobody publishes.
Read Article →
Search vs Local Services Ads, keyword intent tiers, negative keywords, and realistic CPCs. From an agency running both for a real collision shop.
Read Article →
The honest answer, with the actual math. Testing budgets, scaling rules, and the mistakes that burn small budgets early.
Read Article →New articles published weekly. Join the newsletter below to get them in your inbox.
Skip The Reading List
Claim your free audit and 90-day roadmap. We'll show you exactly where the revenue is hiding, guaranteed.